The Journey of a Sports Videographer

Welcome to the world of Matt Desmond, a sports videographer who has carved out an impressive career in the US sports industry. With over 13 years of experience, Matt has worked with some of the biggest sports organisations and teams across the MLB, NFL, NBA, and NHL, honing his craft and elevating the concept of a creative network to new heights.

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Born and Raised in the Sports Capital of Pittsburgh

Matt's journey began in Pittsburgh, Pennsylvania, a city known for its deep-rooted sports culture. Growing up as a passionate sports fan, he found himself drawn to the idea of working in the industry, recognising early on that his athletic skills might not take him to the professional level. Instead, he discovered a love for storytelling and the behind-the-scenes aspects of sports, leading him to pursue a career in sports videography.

From College to the Professional Leagues

Matt's path took him from college, where he explored different areas of the industry, to eventually landing his first full-time role with a team or league. For the first 10 years of his career, he worked in a traditional, full-time capacity, honing his skills and gaining valuable experience. However, the COVID-19 pandemic brought about a significant shift, leading to the rise of freelance work in the sports creative industry.

The Rise of Freelance in the Sports Creative Industry

The pandemic forced teams and leagues to rethink their content creation strategies, leading to an increased demand for freelance professionals who could provide high-quality content remotely. Matt embraced this change, transitioning to a freelance model and diversifying his client base. This shift has allowed him to work with a wide range of teams and leagues, juggling multiple projects and deadlines while maintaining a high standard of work.

The Importance of Networking and Relationships

One of the keys to Matt's success has been his emphasis on networking and building strong relationships within the sports creative community. He recognises that the industry, while seemingly vast, is actually a tight-knit community where connections and referrals play a crucial role. Matt advises aspiring sports creatives to prioritise networking, be intentional in their outreach, and maintain positive relationships, as they can open doors to new opportunities down the line.

Navigating the Evolving Landscape of Sports Content

The sports content landscape is constantly evolving, and Matt has witnessed firsthand the shifting trends and emerging technologies that are shaping the industry. From the rise of AI-driven tools and interactive court displays to the growing importance of athlete-driven content, Matt is attuned to the latest developments and how they are impacting the way teams and leagues engage with their fans.

The Power of the Sports Creative Community

Recognising the need for a supportive network, Matt founded the Sports Creative Community, a nonprofit organisation that connects creatives working in the sports industry. With over 8,000 members worldwide, the community serves as a hub for networking, job opportunities, and professional development. Matt's vision for the community is to continue expanding its reach, particularly into international markets, and to provide a valuable resource for sports creatives at all stages of their careers.

The Future of Sports Creativity

As Matt looks ahead, he sees a future where sports creativity continues to evolve, driven by emerging technologies, innovative content formats, and the growing influence of athlete-driven narratives. He remains committed to his own personal growth and work-life balance, understanding the importance of self-care in a fast-paced industry. By sharing his experiences and insights, Matt hopes to inspire and empower the next generation of sports creatives, fostering a collaborative and supportive community that elevates the art of sports content creation.