From the Whiteboard

It’s about time sports creators and creative teams got the recognition they deserve. These are the individuals and groups who bring the game to life off the field, crafting the visuals, campaigns, and stories that resonate with fans and elevate the experience of sport.

At Sport Design Australia, we transform sports moments into impactful visuals. Our work with Penrith Panthers stars Jarome Luai and Nathan Cleary shows how strategic design can turn key moments into lasting memories.

Sports illustration offers brands a powerful way to cut through digital noise and engage fans by turning key moments into unique visual stories. At Sport Design Australia, we leverage illustration styles like watercolor, cartoon, and 3D to capture the emotion and energy of sports, creating memorable, shareable art that resonates deeply with audiences.

Professional photography is essential for sports brands, enhancing everything from social media engagement to sponsor pitches. Investing in high-quality images consistently strengthens brand identity, boosts campaign effectiveness, and attracts commercial partners, making photography a key asset, not an afterthought.

Game Day posts have transformed into artistic expressions that capture team spirit and engage fans. As the NFL season unfolds, teams are investing heavily in high-quality photography, bold typography, and creative design to make these visuals memorable, showcasing their dedication to storytelling and brand identity.

At Sport Design Australia, we make big sports moments unforgettable. Our recent tribute to Jarome Luai and Nathan Cleary achieved over 350,000 views, setting a new benchmark in sports design. Here's how.

In the vibrant world of sports, creativity and innovation play pivotal roles in engaging fans and enhancing their experience.

The Sport Design Australia Awards aim to recognise and honour these creative contributions in the sports industry.

In the world of sports, the intersection between creativity and commercial partnerships is more critical than ever.

This delves into the insights of Neil Horowitz, a pioneer in the sports digital and social space, as he shares his expertise on the art of capturing and retaining fan attention.

Matt's journey began in Pittsburgh, Pennsylvania, a city known for its deep-rooted sports culture.

Isaac John's journey has been a fascinating one, transitioning from a professional rugby league player to the founder of the lifestyle and clothing brand, YKTR.

Gaby Barns' journey in the sports industry began at just 15 years old when she reached out to the Gold Coast Titans for a work experience opportunity.

Ryan Ellul, a seasoned industry veteran, shares his insights on the challenges and opportunities that have shaped his career journey over the past decade.

In the world of #smsports, networking and relationships reign supreme. Coby Schifcofske of the Melbourne Storm serves as a prime example.

Edwin Smith, the founder of The Social Sandwich, has carved out a unique niche for himself by bringing a refreshingly unfiltered and honest approach to his content and advice.

Olsen's design journey began in the early 2000s, where he honed his skills in web design and multimedia. However, he soon found the web design industry to be repetitive and template-driven, leaving him craving something more.

Nicole Chesher's career in sports has been a winding road, but one that has ultimately led her to her dream job. Starting out in the not-for-profit sector, Chesher's big break came in 2009 when she joined the NRL marketing and events team.

As a self-taught sports designer, Dan Beltran has carved out an impressive career that has taken him around the world. From his roots in the San Francisco Bay Area to his current explorations in New Zealand, Dan's journey has been marked by a deep passion for the power of sports design to captivate audiences and tell compelling stories.

Welcome to the inaugural episode of The Art of the Game podcast. As co-founders of Sport Design Australia, Reece and Cass have spent over a decade immersed in the world of sport, social media, and creative content.

In a space where trends, followings and popularity are paramount, Luke Winzar's approach to life in the world of sports content is a breath of fresh air.

As live sports continue to captivate audiences worldwide, social media and creative teams must prepare to deliver an overwhelming majority of their content in real-time. Cassandra Wilkins shares her thoughts on why planning is a crucial aspect of creating content for live sports.

From the Socceroos’ World Cup performance, to Ange Postecoglou’s Celtic heroics and the Matildas’ rise to global prominence, Australian football has soared to new heights over the past 12 months.In the content space, a new wave of football creatives are kicking goals left, right and centre, too.

The AFL - Australian Football League is back to its brilliant best with another thrilling round of footy in the bag.As the 2023 season heats up by the week, Sport Design Australia highlights five AFL creatives to keep an eye on this year!

There has never been a more exciting time to be involved in rugby league content. With a brand-new club and plenty of fresh creatives coming onto the scene, 2023 shapes as a massive year in the sport’s digital world.

Play around with your fans. Tease your rivals. Push boundaries. This is, after all, a proven formula for successful content.Social media is meant to be fun… let’s not lose sight of that!

Despite on-field challenges, the Gold Coast Titans have become digital leaders under Gaby Barns, who has propelled the club to significant online success, especially on TikTok.