Challenge:
South Sydney partnered with SDA to address their internal resource challenges to deliver a fresh visual identity for their 2024 Membership campaign. The branding needed to not only resonate with their fans but also amplify the clubs iconic history and legacy.
Solution:
SDA underwent a process of creating a number of design concepts that would represent the South Sydney brand across a number of products. The approved design needed to be flexible enough to work across a portfolio of members' assets, ranging from hats to keyrings and calendars.
1. Initial Concept Development:
- Created three distinct design concepts
- Each concept featured a unique lockup, including secondary and additional outputs.
- The club selected their favourite design for further refinement.
2. Execution and Product Rollout:
- Managed the design and production of over 30 custom membership products.
- Range of products included caps, shirts
Outcome:
The membership catalogue consisted of over 30 different products for South Sydney’s members in 2024. The products all contained a version of the approved concept and logo that was designed by the Sport Design Australia team.
"The team at Sport Design Australia were instrumental in helping us conceptualise and deliver artwork for the Rabbitohs 2024 Membership Campaign. They were highly professional, their communication is excellent and they clearly outlined timelines for deliverables. Having the support of a highly capable and professional design agency has ensured that we continue to deliver highly engaging content to our audiences and stakeholders.
Sunny Brar - South Sydney Rabbitohs - Digital Experience Manager
