Challenge:
To create a graphics suite that shines a spotlight on the remarkable nominees and winners for the Rugby League Players Association awards in collaboration with broadcaster Channel 9.
Solution:
Our solution involved meticulously crafting a suite of 100 graphics in total that not only met but exceeded expectations. Through a thoughtful blend of creativity and strategic design, we ensured that each graphic reflected the essence of the nominees and winners.
To achieve this, we employed a multi-faceted approach, incorporating dynamic visuals and layouts that resonated with the prestige of the awards.
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Outcome:
The result was a visually stunning and captivating display that propelled the awards showcase to new heights. These graphics seamlessly amped up the excitement and celebratory atmosphere around the nominees and winners.
Channel 9's ‘Sunday Footy Show’ also featured the artwork on their weekly show, turning the nominee and winner announcements into a dynamic, engaging experience for viewers. The graphics suite became an integral part of the awards' success, adding an extra layer of excitement and prestige to the event.
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“SDA were essential in helping the RLPA re-imagine the whole look and design of our Players’ Champion awards, which is run across social media and Channel Nine. Their intimate knowledge of sport allowed them to take charge of our brief and produce work beyond our expectations.
Working with the team at SDA was an absolute pleasure and a communications dream. Their work is always of the highest quality and their knowledge of channels and formats makes deliverables easy.
I couldn’t recommend using SDA more and we’ll be retaining them for the foreseeable future.”
RLPA - Joey Ratcliffe - Media and Communications Manager
