Our Work
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South Sydney Rabbitohs

South Sydney Rabbitohs

Art Direction
Graphic Design

Challenge: 

To create an epic suite of large-scale artwork for the South Sydney Rabbitohs' newly-built Centre of Excellence at Heffron Park, Sydney.

Solution: 

We were able to capture the true spirit of the Rabbitohs and reflect their rich history and success across the walls of their new training facility. Our talented team embarked on a creative journey that brought the club's story to life through stunning visual elements. 

We highlighted the club's 21 Premiership victories with a monumental wall decal, showcasing their legacy of triumph on the field. Throughout the change rooms, meeting rooms, and theatre, we paid homage to past and present players by immortalising their dedication and passion through captivating imagery. Additionally, the core values that define the Rabbitohs' culture were elegantly integrated into the artwork, instilling inspiration and motivation in every player who walks through the doors.

Outcome: 

Being entrusted with such a prestigious project for the oldest and most successful club in the NRL was an immense honour. The result is a powerful and awe-inspiring environment for both players and staff that not only celebrates the Rabbitohs' accomplishments, but also amplifies their sense of unity and determination to conquer new heights. We are proud to have played a part in elevating the COE to a space that truly represents the essence of the Rabbitohs' legacy.