Challenge:
The New South Wales Rugby League (NSWRL) needed to create distinct visual identities for their various programs, initiatives, and competitions, which run simultaneously throughout the season. They aimed to ensure each competition had a unique but consistent visual identity to stand out in digital feeds while still being part of a cohesive brand family. For this particular piece of work, we were tasked with the development of the NSW Sky Blues identity, the State of Origin representative team in the women's competition.
Solution:
- Concept Development: Started with creating overarching design concepts to determine a preferred direction from the client.
- Design Implementation:
- Developed and approved an overarching concept.
- Rolled out asset suites for the Women's competition - ensuring that overarching themes were consistent across both designs but included bespoke elements for each competition.
- Template Creation: Produced a dedicated Women's template suite, containing several templates dedicated to supporting their respective Origin games & storytelling.
- Bespoke graphics: Alongside the suite of reusable templates that the NSWRL team could now utilise themselves, we aided the milestone moments by creating bespoke graphics for gameday, kick-off, stats updates and more.
Outcome:
The project resulted in a distinct visual identity for the NSW Sky Blues team. This identity coexists on social platforms with the men's Origin team, equipped with its own unique design features while maintaining the integrity of the overarching NSWRL brand. This has enabled NSWRL to confidently present their women's Origin team, the Sky Blues, with high-quality assets across digital platforms, ensuring brand consistency, visibility and most importantly engaging their audience.
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